Rebranding to 'ALIVENESS'
A brand new wellness practise has been quietly taking shape
This newsletter has a new name.
ALIVENESS
Aliveness (Noun): A way of living that begins with the awareness that life is finite and leads to clear priorities, deeper presence, greater courage, and a life with fewer regrets / Living fully in the awareness that one is mortal.
I would like to tell you how the word arrived.
Since launching this project months ago I’ve had a nagging feeling about the language. Mortality awareness. Death. Limiting fears. Finite life. All accurate. All true.
But here’s the problem: the moment most people hear those words, walls come down.
Not because the idea isn’t relevant to them. Mortality is universal. But because, the reality is in our society, very few people want to read a wellbeing newsletter with the word ‘dying’ in the title.
And yet ‘Dying To Live With Purpose’ (my former title) was really about living FULLY through the lens of mortality. Being fully alive to the life you actually have - which will allow you to step into deepest potential.
I kept thinking, if only there was a single word for this philosophy… a word like ‘Mindfulness’. Simple, immediate, human. A word that captured not the mechanism but the outcome. The feeling. A word that could become a wellness practise in its own right.
And then one evening, it just appeared.
Aliveness.
The moment I read it, I felt it, like an electric bolt. That’s it. That’s what this has always been.
The new logo is a swallow. A bird that often flies purely for the joy of it. For me, there's no better image of a life fully lived.
The Thing Most People Feel But Don’t Say
There’s a feeling a lot of people carry but rarely say out loud. That life is fine. Good, even. But rarely amazing. Rarely magical. Somewhere along the way, without really noticing, they switched onto autopilot.
Thinking ahead. Managing things. Postponing what matters. Assuming there will always be more time.
Sound familiar? We all do it.
What Aliveness Is
Aliveness isn’t a new word. People have used it for years to describe energy, presence, a feeling of being fully here. You might have said it yourself.
But here’s what’s new. From my research, the word Aliveness has never been directly connected to mortality.
And yet life and death are two sides of the same coin. The moment you see aliveness through the lens of mortality, the word takes on more depth. More weight. More truth.
You cannot be fully alive without a relationship with death. And most people in the western world avoid the conversation around mortality, even though it is the ONLY thing in life that is guaranteed. We’ve been conditioned to look away, change the channel, stay busy.
This is exactly why so many people are living on autopilot.
Aliveness is the antidote. Not morbid. Not heavy. Just honest. And because of that honesty, genuinely powerful.
What if aliveness wasn’t something you stumbled into... but something you could actually practise?
The Aliveness Practice
I’ve now almost finished writing The Aliveness Practice - a practical guide to living more fully, for people who know something is missing and are ready to do something about it.
Mortality awareness is still the root. But aliveness is the experience.
Mortality awareness is how we get there. Aliveness is what we find when we do.
And that changes how this whole conversation feels. You’re not trying to think about death. You’re simply noticing what brings you back into your own life. Fully back.
The Benefits of Aliveness
Mindfulness helps you be present.
Aliveness helps you build a life you won’t regret.
Here are just some of the outcomes I am seeing unfold from practicing Aliveness:
Radical clarity — the kind that makes decisions easier, because you know what actually matters to you.
Less anxiety about the future — because you stop trying to control what was never yours to control.
More presence — in conversations, with your children, in ordinary moments you’d previously have moved through without noticing.
Deeper relationships — because you stop performing and start actually showing up.
More intimacy — presence is the most attractive thing there is. When you're fully there, everything deepens. Your relationships. Your connection. Your sex life.
A clearer sense of purpose — a knowing of what you’re here to do.
More courage — to change things, have difficult conversations, take the path you’ve been circling for too long.
Less procrastination — because time starts to feel real, not abstract.
Better sleep and lower stress — the mind rests differently when you’re no longer avoiding what matters.
Healthier choices — almost as a side effect. When life feels worth living fully, you want to take care of it. Physical and mental health improves.
And underneath all of it — less regret. Which might be the whole point.
A Keystone Practice
Aliveness isn’t another practice to add to the pile. I believe it is THE practice that makes every other practice work better.
Your meditation goes deeper. Your relationships become more honest. Your work becomes more intentional. Your creativity opens up.
Everything changes when time feels real. Aliveness doesn’t replace anything.
It amplifies everything.
And honestly? I have a feeling it could become as significant as mindfulness, if nurtured wisely. That’s the vision.
What’s In The Works
There’s a lot coming…
I’m deep into planning the Aliveness book.
I’ll be teaching the practice formally: workshops, programmes, ways to go deeper than a newsletter can take you.
There will be an Aliveness community, a place to practise together, support each other, and stop living by default and start living by design.
I’m also training to take leaders through a six week rite of passage. Coaching them through the identity thresholds that come with success, that strange moment when you’ve built something significant and realise the life that got you here isn’t quite the life you want next. Helping them step into a second chapter that’s richer, more meaningful, and more fully theirs than the first.
More on all of this soon. But if any of it resonates already, hit reply. I’d love to hear where you are.
Thank You
I want to say thank you. To everyone who has been supporting this newsletter since October 2025, and to those who’ve joined along the way.
This feels like a big moment where the philosophy evolves and crystallises, shaped by all of you reading, reflecting, supporting.
A Simple Reminder
You don’t need to change your whole life. We just need to stop living as if we have unlimited time.
That’s where the magic begins.
If this article resonated, please comment, like, re-stack, and share. By supporting this work you are helping the Aliveness vision come to be.
Live happy,
Hoppy
p.s. I attached the Aliveness manifesto to the bottom of this newsletter
Tools & Updates
Visit Tools to explore 15+ self guided exercises designed to reduce anxiety, improve vitality, deepen your sleep, and bring clarity to your relationships, career, and health.
Reverstory & Live Purpose: the bespoke AI tools designed to help you identify and avoid major life regrets and take you on a journey into deeper purpose. Available to paying subscribers.
The Ultimate Meditation: A guided practice designed to help you slow down, reflect on mortality, and reconnect with a life of no regrets. Many people tell me it helps them discover greater calm, gratitude, and clarity.
I have been invited to perform the mediation at both Connect and Medicine Festivals this summer.
Go deeper: Oscar Wilde: Famous Last Words / Impact of Death Denial on our Health / Return to the Womb
Full website with all content: Here
What people are saying about Aliveness: “Conversations like this are what I’m here for! Love this article which asks us to consider this: “Am I living, or am I mostly existing?” (Laura)
More testimonials here
Alivening, love the flip on the script, the trip switch reset, well met 🌀