Welcome.
This is a community using mortality awareness to live braver, sleep deeper and design a next chapter of life that is immeasurably richer than the first.
I’m John Hopkins (Hoppy), Mortality & Purpose Guide, acclaimed creative and experienced founder. I’ve built companies and spent much of my career at the leading edge of the creative industries, but it was through near death experiences, studying natural philosophy and supporting others at the end of life that I discovered something unexpected:
When you acknowledge mortality, life is no longer taken for granted.
Many of us feel like we’re doing everything “right” in life. We build careers, raise families, stay productive and responsible, and yet something vital still feels missing.
The problem is hiding in plain sight: we avoid talking about death.
When we ignore death, we unconsciously make decisions from fear. Decisions that quietly shape the course of our lives.
The solution: when we actively acknowledge that our time is finite, life becomes vivid again. Priorities sharpen. Our fears are replaced by courage. We stop postponing what matters and start making radically clear, deliberate choices about how we spend our time, energy and attention.
Today I guide people across the threshold into their next chapter of life, one immeasurably richer than the first. In this newsletter expect reflections, practical exercises and AI chatbots designed to help you:
• clarify what actually matters in your life
• reduce the background anxiety created by avoidance of death
• sleep more peacefully
• make braver decisions in work and relationships
• move toward a career and life that feels genuinely aligned
Mortality Awareness is an extremely powerful transformational practice that has been forgotten, and my mission is to re-establish it as a recognised wellness movement.
“The cave you fear to enter holds the treasure you seek” (Joseph Campbell)
This is a space for thoughtful people ready to step out of autopilot and into deeper potential and purpose. Read the testimonials.
Are you ready to say goodbye to another year of drift? Subscribe now.
Free Subscription
Weekly newsletters plus the ‘Ultimate Meditation’ and ‘The Guide to Unlock Your Potential’, designed to awaken purpose and build a life of no regrets.
£8/month to support this work
Everything above, plus:
Access to my bespoke AI chatbot Reverstory, which reverse engineers your life so you can live with no regrets, and deeper alignment.
Monthly guided mediations and community Q&A, (with video recordings for those who can’t attend) - PLEASE NOTE THESE WILL START IN SUMMER 2026 WHEN I RETURN FROM MY WORLD TRAVEL.
Access to a library of 14+ purpose-awakening exercises
Contact
For media, collaboration, or sponsorship enquiries: hello@livepurpose.co
Artwork
If you’re interested in purchasing a print of the stunning nature artwork by Oliver Barnett featured on this site, please get in touch at: ollybarnett@gmail.com
Want to know more?
Read more about my STORY.
Explore the TOOLS with 14+ self guided exercises and an AI chatbot.
Or dive into the full WEBSITE.
Live happy,
Hoppy
